~To raise awareness for the need of sharks survival to ensure humans survival~ 5 September 2016, Penang – With support from the Penang State Government, WWF-Malaysia is organising FINtastic Fun Run 2016 at Occupy Beach Street, George Town Penang on 16 October 2016. This will be the first ever shark-themed five kilometre fun run in Malaysia that calls for Malaysians’ attention to the fact that sharks are endangered and numbers are dwindling due to shark fin consumption.

~To raise awareness for the need of sharks survival to ensure humans survival~

5 September 2016, Penang – With support from the Penang State Government, WWF-Malaysia is organising FINtastic Fun Run 2016 at Occupy Beach Street, George Town Penang on 16 October 2016. This will be the first ever shark-themed five kilometre fun run in Malaysia that calls for Malaysians’ attention to the fact that sharks are endangered and numbers are dwindling due to shark fin consumption.

Early this year on 18th January 2016, WWF-Malaysia and the Penang State EXCO for Environment, Welfare and Caring Society launched the My Fin My Life campaign at 1st Avenue Mall, Penang. The purpose of this campaign is to raise awareness on the importance of sharks in maintaining a balance in the marine ecosystem and sustaining our seafood. It also stresses that the demand for shark fins is threatening not only to survival of sharks but also of the human race.

“WWF-Malaysia is happy to organise this run as part of the My Fin My Life campaign’s events, as it has so much significance to raise public awareness on the importance of sharks in our ocean and the urgency to protect them from near extinction. The My Fin My Life campaign’s goal is to engage 1,000,000 Malaysians to voice-out against shark fin soup consumption by signing a pledge at myfinmylife.com,” said WWF-Malaysia Executive Director/CEO Dato’ Dr Dionysius Sharma.

“All parties ranging from consumers to governments play an important role to minimise threat of human impacts on sharks and marine ecosystems. For instance, Penang State Government has officially pledged to ban shark fin in their functions last year and this movement will help in promoting the urgency on the need to save sharks species,” added Dato’ Dr Sharma.

YB Phee Boon Poh, Penang State Exco for Environment, Welfare and Caring Society said, “Protecting food security in Bio Diversity is part of our total commitments to the Earth Summit Rio Declaration to ensure the balance and sustainable development.”

Shark conservation is a long-term initiative, WWF-Malaysia needs to continue the efforts and work with campaign partners for decades before we could reverse the situation and see significant results. This event rides on collective efforts as WWF-Malaysia collaborates with Governments as well as to call upon the public’s support to be a shark hero today.

Upon completion of the run, runners will be entitled to a limited edition of finisher medal (FSC-certified wooden shark medal) and an official e-certificate. The closing date for registration is on 18 September 2016. An exclusive Shark Hero t-shirt will be given to all participants who registered for the run. For registration and more information of this event, please visit http://run.tixtac.com/fintastic-funrun2016/.

- Ends -

Note to the media:

All quotes are to be attributed to the designated persons quoted in this media release.
Should you need more information, please see the details below but please note that this person is for contact purposes only and is not the organisation's authorised spokesperson, so we would appreciate it if this name is not printed in the article.

For further information:
Chin Ming Wei, Communications & Campaigns Officer (Marine), WWF-Malaysia (PJ Office)
Tel: +60374503773 Email: cmingwei@wwf.org.my

Rumaizah Mohammad Abu Bakar, Head of Communications, WWF-Malaysia
Tel: +60374503773 Email: RBakar@wwf.org.my

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First Shark Themed Run in Malaysia

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