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© Eric Madeja / WWF-Malaysia


Our insatiable demand for seafood has driven Malaysia’s fishery stocks to decline by almost 90% due to unsustainable fishing practices to meet this demand. In parallel, the ocean is being massively impacted by increasing greenhouse gas (GHG) emissions from human activities such as food production and wastage. In Malaysia, landfills are the 3rd biggest GHG emitter with food waste majorly contributing to it.


Deciding what seafood to order at the restaurant and what to purchase at the supermarket can shape the future of our global marine environment. Driven by our insatiable demand for seafood, Malaysia’s fishery resources have been over-exploited and almost 90% of Malaysia’s demersal (bottom-dwelling) fish stock has declined in some fishing areas, due to unsustainable fishing practices, pushing fishery resources to the verge of collapse and damaging the environment in the process.


It is important for Malaysians to start thinking about our seafood consumption patterns and how each of us can play a role to conserve our marine resources for future generations. A survey commissioned by WWF-Malaysia showed that more than 70% of Malaysians would stop or reduce seafood consumption if fish stocks are declining.

Together, we can make a difference.



Encouraged by that fact, WWF-Malaysia and Malaysian Nature Society have collaborated and launched the Save our Seafood campaign with the following objectives:
• To raise awareness on the current status of our fish supply.
• To promote sustainable seafood choices.
• To influence market transformation towards sustainable seafood sourcing.

To reach those objectives, we have produced a seafood guide that provides information to individual consumers and businesses to help them make sustainable seafood choices.

Save Our Seafood

© Jürgen Freund / WWF