Deciding what seafood to order at the restaurant and what to purchase at the supermarket can shape the future of our global marine environment. Driven by our insatiable demand for seafood, Malaysia’s fishery resources have been over-exploited and almost 90% of Malaysia’s demersal (bottom-dwelling) fish stock has declined in some fishing areas, due to unsustainable fishing practices, pushing fishery resources to the verge of collapse and damaging the environment in the process.

It is important for Malaysians to start thinking about our seafood consumption patterns and how each of us can play a role to conserve our marine resources for future generations. A survey commissioned by WWF-Malaysia showed that more than 70% of Malaysians would stop or reduce seafood consumption if fish stocks are declining.

Encouraged by that fact, WWF-Malaysia and Malaysian Nature Society have collaborated and launched the Save our Seafood campaign with the following objectives:
• To raise awareness on the current status of our fish supply.
• To promote sustainable seafood choices.
• To influence market transformation towards sustainable seafood sourcing.