WWF stands for World Wide Fund for Nature. Back in 1961 when it was founded, WWF stood for the ‘World Wildlife Fund’. However, as the organisation grew over the 70s and into the 80s, WWF began to expand its work to conserve the environment as a whole (reflecting the interdependence of all living things), rather than focusing on selected species in isolation. So although we continued to use our well-known initials, our legal name became ‘World Wide Fund For Nature’ (except in North America where the old name was retained).
More and more, however, to avoid confusion and mixed messages across borders and languages, WWF is known as simply ‘WWF, the global conservation organisation.’
What is WWF’s mission?
WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption