Who We Are | WWF Malaysia

Who We Are

We are a Malaysian organisation affiliated with WWF (World Wide Fund for Nature), the international conservation organisation.
Established as a national conservation trust on 13 January 1972, WWF-Malaysia began as a humble two person-organisation. Today, we have close to 200 people working for us – from Kedah to Sabah. Also known as Tabung Alam Malaysia, we are governed by a Board of Trustees.

Besides our headquarters in Petaling Jaya, Selangor, we have programme offices in Kota Kinabalu, Sabah and Kuching, Sarawak as well as site offices in Fraser’s Hill, Malacca, Jeli and Stong in Kelantan, Ma’ Daerah and Setiu in Terengganu.

Our early work focused on scientific research of wildlife and important natural habitats. This work later expanded to the management of protected areas. Today, WWF-Malaysia’s work covers the broader issues of the natural environment, incorporating such aspects as policy work, environmental education, public awareness and campaigns.

WWF-Malaysia currently runs more than 90 projects, including:

» Scientific field research
» Policy work with the government
» Environment education
» Public awareness programme
» Working with local communities to improve livelihoods and protect the environment
» Training and supporting other conservation organisations in Malaysia

' For the Trustees, staff and supporters of WWF in Malaysia and the rest of the world, conservation is not just a job; it is a mission to save the planet.'

On a Mission

© WWF-Malaysia
...paving the way towards a future where humans live in harmony with nature.

Mission Statement

WWF's Mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
  • conserving the world’s biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption

Guiding Principles

As part of the WWF Network, our activities are guided by the following principles:
  • be global, independent, multicultural and non party political
  • use the best available scientific information to address issues and critically evaluate all its endeavours
  • seek dialogue and avoid unnecessary confrontation
  • build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
  • involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
  • strive to build partnerships with other organisations, governments, business and local communities to enhance WWF’s effectiveness
  • run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability