About WWF-Malaysia | WWF Malaysia

About WWF-Malaysia

WWF-Malaysia is a national conservation trust affiliated to the WWF global network.
Working to promote harmony between human beings and nature for four decades, the organisation to date runs more than 90 projects covering a diverse range of environmental protection and nature conservation work in Malaysia.

WWF-Malaysia has come a long way since its coming into being on the 13th of January 1972. In the early days we had solely focused on wildlife conservation such as saving endangered species like the tigers and turtles, today our work has extended to encompass marine and forest conservation as well; from to protecting our highlands and forests, and also our rivers and seas.

We now also undertake scientific field research, public awareness campaigns, business and industry engagement, environmental education as well as policy advocacy. WWF-Malaysia works hand in hand with local communities to improve their livelihoods while enabling their participation in conservation as well as training and supporting other environmental protection organisations in Malaysia.

We are privileged to have more than 70,000 supporters who interact with us on Facebook; about 52,000 individual supporters who fund 34 critical projects; and even more financial backing from the corporations.

With your continued support, we stand the best chance of saving our biodiversity as well as achieving the sustainable management of our natural resources, to safeguard our good quality of life, and that of our children and future generations. WWF-Malaysia thanks you for your valuable support.

From reefs to ridges...

© © Jürgen Freund / WWF

What does WWF stand for?

WWF stands for World Wide Fund For Nature. It was formerly known as the World Wildlife Fund but adopted its current name to show that it also works on other environmental issues, and not just wildlife.

Who We Are

Established as a national conservation trust on 13 January 1972, WWF-Malaysia began as a humble two person-organisation. Today, we have close to 200 people working for us – from Kedah to Sabah. Also known as Tabung Alam Malaysia, we are governed by a Board of Trustees.

Learn more about us, our history and our people.

" In the face of massive, unprecedented threats to the natural world – especially climate change and unsustainable resource management – WWF will focus on truly global conservation priorities which can achieve real and lasting change. "

     - James P Leape, Director General, WWF International


WWF is one of the world's largest conservation organizations.

It was conceived on the 29th April 1961.

Its first office opened in September 1961 in the Swiss town of Morges.

The central secretariat for the network - called WWF International - is now located in Gland, Switzerland (organizational structure)

WWF is an independent foundation registered under Swiss law.

The organization has offices in more than 80 countries around the world.

It employs around 2,500 full time staff ...and values the support of more than 5 million people.

Over the 50 years since it was founded, WWF invested almost US$10 billion in more than 13,000 projects.

What We Do

WWF-Malaysia’s early work focused on scientific research of wildlife and important natural habitats. This later expanded to the management of protected areas. Today, our work covers the broader issues of the natural environment, incorporating such aspects as policy work, environmental education, public awareness and campaigns.

Read more about the work we do at WWF-Malaysia as well as how we are involved in other WWF Global Initiatives.

Where We Work

WWF-Malaysia is headquartered in Petaling Jaya, Selangor in Peninsular Malaysia, with programme offices in East Malaysia in Kota Kinabalu, Sabah and Kuching, Sarawak.

WWF-Malaysia also has a number of site offices in various parts of the country at locations where our conservation projects are carried out.

How You Can Help Us

Learn more about our conservation work and find out ways you can make a difference in our How You Can Help section. If you are interested in joining us check for vacancies in our Careers in Conservation pages.