The Plastic ACTion Platform is a WWF regional business initiative that aims to eliminate plastic pollution in nature and ultimately move towards a circular economy on plastics.

PACT’s work is guided by the Circular Economy Principles. The idea of a circular economy is simple: to use resources for as long as possible, ideally – forever. We believe this will help eliminate plastic pollution and extend the lifespan of plastics beyond a single use. To achieve the vision of No Plastics in Nature by 2030, PACT is working towards these goals:

• Elimination of all unnecessary plastics Reduction of single use plastics by 50%
• Support a circular economy by moving to 100% reusable or recyclable product or packaging design models
• Removal of plastics from nature by making a net positive impact

PACT provides businesses with guidance and resources to help reduce their plastic consumption.

Beyond making a pledge, individual companies commit to time-bound targets and goals aimed at creating a circular economy for plastics. These companies are known as PACT Champions. Ultimately, the aim is to empower them as leaders in plastic action to lead their peers by example and pave the way towards a circular economy for plastics in their industries.