In 2022, #ISayangMyFood online campaign was conducted for 3 weeks in collaboration with seven participating partners and supporters. A total of nine communication assets were developed based on outcomes of a focus group discussion with volunteering urban community members.

We have shared:

• Social media content focusing on behaviour change in food waste reduction
• Key tips to reduce food waste, such as set a budget and limit food spending to have just enough
• Easy, relatable practices work best to encourage responsible behaviour of reducing individual food waste 

The top three social media postings amounted to a total of 160,084 audience reached and 5,103 audience engaged across both Instagram and Facebook. 

This campaign has proven that a combination of community feedback, behaviour change elements, and simple, practical information can garner a high level of engagement online while encouraging actual behaviour to reduce food waste at home.