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SUCCESS STORY: COMMUNICATING FOR A CHANGE
© Justice Khor/WWF-Malaysia

© Justice Khor/WWF-Malaysia (1)
In 2022, #ISayangMyFood online campaign was conducted for 3 weeks in collaboration with seven participating partners and supporters. A total of nine communication assets were developed based on outcomes of a focus group discussion with volunteering urban community members.
We have shared:
- Social media content focusing on behaviour change in food waste reduction
- Key tips to reduce food waste, such as set a budget and limit food spending to have just enough
- Easy, relatable practices work best to encourage responsible behaviour of reducing individual food waste
The top three social media postings amounted to a total of 160,084 audience reached and 5,103 audience engaged across both Instagram and Facebook.
This campaign has proven that a combination of community feedback, behaviour change elements, and simple, practical information can garner a high level of engagement online while encouraging actual behaviour to reduce food waste at home.
Success Story: Social media content focusing on behavior change in food waste reduction
© Justice Khor/WWF-Malaysia
SUCCESS STORY: KEY TIPS TO REDUCE FOOD WASTE
© Justice Khor/ WWF-Malaysia
SUCCESS STORY: EASY, RELATABLE PRATICES TO REDUCE FOOD WASTE
© Amierah Amer/ WWF-Malaysia
SUCCESS STORY: MYSaveFood Bazaar Ramadan
© Justice Khor/WWF-Malaysia