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Our History

We are WWF.
The World Wide Fund for Nature.

© WWF-Malaysia / Elangkumaran Sagtia Siwan

THE FORMATIVE YEARS

In 1980, the concept of sustainable development was first introduced in the ‘’World Conservation Strategy’’. This was published by WWF together with two other global environmental organisations. The report emphasised the importance of using natural resources sustainably and stressed the benefits of conservation for people – a principle that has guided WWF ever since.

Despite this longstanding focus, WWF is often thought of as the species organisation. Still. Even three decades since the name was changed in 1986 from its original "World Wildlife Fund". Since then, when WWF was 25 years young we have legally been the World Wide Fund for Nature (WWF).
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In early 1992, a publication called "Caring for the earth" was released ahead of the UN’s Rio Earth Summit. This conference on environment and development was a gathering of heads of state who committed to key initiatives in setting collective goals for our shared planet.
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How WWF began

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A timeline of conservation
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How WWF began

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Our panda-inspired logo

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A timeline of conservation
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Oceans
Oceans
Wildlife
Wildlife
Water
Water

EARTH HOUR
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WITH YOUR SUPPORT

CHINA, HONG KONG, SINGAPORE, THE US AND THE UK HAVE BANNED THE TRADE OF IVORY

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THE ILLEGAL WILDLIFE TRADE IS STILL WORTH USD $28 BILLION PER YEAR ACROSS THE WORLD

TOGETHER WE CAN CHANGE THIS

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Tigers are more than just magnificent animals - they are also crucial for the health of their habitats. A healthy tiger habitat ensures that nature is in harmony and can continue to provide food sources and clean water for us and for future generations. In saving tigers, we also save the biologically rich and diverse landscapes in which they still roam – Asia’s last great rainforests, jungles and wild lands. These forests are home to thousands of other species, people and the food, fresh water and flood protection that local communities need to survive.
© Sharif Mohamad / WWF-Malaysia