Lend Your Voice to Earth Hour | WWF Malaysia

Lend Your Voice to Earth Hour

Posted on 22 January 2013
Earth Hour 2012 Album Design Contest
© WWF-Malaysia
Petaling Jaya, Malaysia – Earth Hour, the largest global voluntary action in history – where people unite to switch off their lights for one hour in support of environmentally sustainable action – returns from 8:30pm to 9:30pm on 23 March 2013.

This year Malaysians can really make a difference because for every Earth Hour “Live Green” pledge and survey completed at wwf.org.my (Direct link: http://www.wwf.org.my/how_you_can_help/take_action/lend_your_voice_to
) DiGi Telecommunications Sdn Bhd will donate RM1 to WWF-Malaysia’s crucial conservation work.

“We are pleased to continue supporting WWF in its environmental sustainability efforts. Over the years we have made a conscious effort to integrate energy efficient and other eco business principles and practices company-wide to ensure we deliver a Greener Internet For All. We believe everyone has a role to play in helping to reduce our shared climate impact and over the years, we have worked alongside our partners and stakeholders to advance and develop sustainable solutions in addressing climate change. We urge as many Malaysians as possible to join us in pledging their support.” said Joachim Rajaram, Head of Communications and Corporate Responsibility, DiGi Telecommunications Sdn Bhd.

Forests play a vital role in the fight against climate change. Forests are important carbon sinks and deforestation is estimated to be responsible for about 18% of current greenhouse gas emissions. Furthermore, forests have significant economic and ecological value by supporting biodiversity, clean water supply and local livelihoods.

WWF-Malaysia, through our conservation work on the ground, strategically addresses critical forest issues in Malaysia. Our forest work aims to:
• Increase the coverage of forest protected areas (PAs) and improve the management of existing PAs,
• Improve the management of production forests by promoting and facilitating responsible forestry and trade,
• Restore degraded areas especially where there is need to maintain critical forest linkages, and
• Enhance the value of forests and its services via promoting financial mechanisms such as Payment for Ecosystem Services as well as Reduced Emission from Deforestation and Degradation.

“Earth Hour is an important first step to raising awareness about the need to mitigate climate change; before people can take action to live more sustainably and conserve energy, they must first become aware of the issue. WWF-Malaysia commends DiGi Telecommunications Sdn Bhd for their support, which is in line with Earth Hour’s “I Will if You Will” theme: DiGi will donate RM1 to WWF-Malaysia’s conservation work if you will complete an Earth Hour “Live Green” pledge and survey. We urge all Malaysians to log on to wwf.org.my and complete the pledge and survey. Your support will enable us to continue our mission to reduce the effects of climate change and work towards conserving a living planet for our future,” said WWF Malaysia Executive Director/CEO, Dato’ Dr Dionysius Sharma.

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About WWF-Malaysia
WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 90 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals. By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters and members of the Media, whose contributions and support enable our conservation work. If you would like to donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772 or visit: wwf.org.my or www.facebook.com/wwfmy

WWF’s mission
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by:
• Conserving the world’s biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful production

For media queries:
Yeoh Lin Lin, Head of Communications, Tel: +603-78033772 ext 6400, Email: llyeoh@wwf.org.my

For Earth Hour queries:
Suan Tan, Brand Activation Senior Manager, Tel: +603-78033772 ext 6307, Email: stan@wwf.org.my
Earth Hour 2012 Album Design Contest
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