Earth Hour 2013 - Malaysians Unite to Combat Climate Change
23 March 2013, Petaling Jaya – During Earth Hour 2012, WWF-Malaysia pledged to continue undertaking our conservation work if you will continue to generously support us. From Earth Hour 2011 to January 2013, more than 50,000 Malaysians lent their support by pledging not only to switch off non-essential lights during Earth Hour, but also to “Live Green” and take action towards more sustainable lifestyles.
For Earth Hour 2013, support has also increased among corporations. For every completed pledge and survey before Earth Hour 2013, DiGi Telecommunications Sdn Bhd will contribute RM1 to WWF-Malaysia’s conservation work. The survey will provide data on Malaysians’ recycling and energy consumption habits, towards helping to raise public environmental awareness.
“WWF-Malaysia thanks every one of the many thousands who completed the pledge and survey online at wwf.org.my and at our booths in universities and shopping malls. We will analyse and announce the survey results, as well as the final tally, in the next three months,” said Mr Sudeep Mohandas, COO of WWF-Malaysia.
Mohandas thanked Sunway Pyramid Shopping Mall; the Malaysian landmark voted the most popular shopping mall in the nation for two years, 2011 and 2012, for fulfilling the critical role as official Earth Hour venue sponsor for the third year.
“This is the third time Sunway Shopping Malls is collaborating with WWF-Malaysia to serve as a platform to create awareness of climate change to the public. In doing so, the organisation strives to set an example to the public to manifest responsibilities as a green movement advocate. Besides being a supporter of the Earth Hour initiative, as March is a green month in Sunway Pyramid, environmentally-friendly programmes are held to educate the public on the importance of going green and how to kick start a green lifestyle through Go Green with Leo and the all-year-round Bring Your Own Bag campaign,” said Ms Phang Sau Lian, Director of Marketing of Sunway Shopping Malls.
Sunway Pyramid Shopping Mall also hosted the inaugural Earth Hour 2013 Band Contest, organised by WWF-Malaysia with support from Universal Music Malaysia, which aimed to spread the green message through the universal language of music. Eighteen local unsigned bands submitted their green-themed music videos, with the five who garnered the most online votes from the public battling it out at the finals. 1Peace won the first prize of RM2,500 cash sponsored by DiGi Telecommunications Sdn Bhd and performed just before the event grand finalé by established local band Kyoto Protocol.
The aptly named Kyoto Protocol is also featured on the first ever official Earth Hour album in the nation. "It is just fantastic when people from all sorts of backgrounds unite to do something for a great cause, like Earth Hour 2013 spreading the word of going green and conservation. To be able to work with such diverse artistes on an album, and with the support from organisations like Sunway Pyramid Shopping Mall and DiGi Telecommunications Sdn Bhd, we hope we can create excitement through music and inspire others to do more," said Mr Loan Cheong, Managing Director of Universal Music Malaysia.
The Earth Hour 2013 Album also features tracks by popular local artists Jes Ebrahim, Oh Chentaku, Darren Ashley, Pop Shuvit, Salam Musik, Tempered Mental, Soft Touch and Ray Cheong, as well as Earth Hour 2013 Band Contest participants Once Upon a Time There Was a Sausage Named Bob and Paid in Fiction. Half the sales proceeds of the Earth Hour 2013 Album will be channelled to WWF-Malaysia’s conservation work with the other half going back to the artists. It will be available in record stores nationwide: CD Rama, Speedy, Rock Corner, Victoria Music Centre, Artist Gallery and more, as well as online at pandashop.my.
“WWF-Malaysia sincerely thanks DiGi Telecommunications Sdn Bhd, Sunway Shopping Malls, Universal Music Malaysia, Kyoto Protocol, the finalist bands and each individual who has supported Earth Hour. All of us need to play our part if we are to mitigate climate change and save our living planet,” said Mohandas.
“Earth Hour is a good launch pad in mitigating the adverse effects of climate change. Let us take the Earth Hour initiative beyond the 60 minutes, and continue to demonstrate concern about climate change in our daily activities, for example, switching off electricity when not in use, commuting on public transportation, engaging in telecommuting work from home. It is the little things that we do daily, on a sustained, consistent basis that will help mitigate further adverse effects of climate change on the environment,” Mohandas added.
WWF-Malaysia also thanks our Earth Hour promotional partners: Nukleus Innerwear Sdn Bhd, New Zealand Natural, Nomad Adventure, F.O.S Sunway Pyramid, Yves Rocher and IKEA Malaysia.
To lend your voice to nature conservation and sustainability efforts, log on to wwf.org.my
WWF-Malaysia will strive to protect our living planet if you will continue to support us.
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About Earth Hour
Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday, 23 March 2013 at 8:30pm to show their support for environmentally sustainable action. In 2013, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an on-going environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 took place in more than 7,000 cities and towns in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.
WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 90 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals. By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters and members of the Media, whose contributions and support enable our conservation work. If you would like to donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772 or visit: wwf.org.my or fb.com/wwfmy
For media queries, please contact:
Jane Priya, Brand Activation Unit, WWF-Malaysia
Tel: +603-78033772 ext 6315,