Earth Hour 2019 to inspire awareness and action on why nature matters
With Earth Hour, building public awareness on the importance of nature is a priority. This year is set to be another record breaker, with more than 180 countries and territories coming together to highlight and invite action on the environmental issues that are most relevant to them. As global biodiversity declines at an unprecedented rate, Earth Hour 2019 takes on a localised effort of halting the loss of Malaysia’s rich biodiversity specifically to safeguard our freshwater supply in the northern region of Peninsular Malaysia.
“WWF-Malaysia is delighted to work closely with the Scouts Association of Malaysia to inspire Malaysians to #Connect2Earth and speak up about why nature matters,” commented Sophia Lim, Executive Director/CEO of WWF-Malaysia. “We want to use the ‘moment’ of Earth Hour to kick start the conversation and engage millions worldwide to take action to conserve biodiversity. Through the movement and its mainstream appeal, we want to communicate to people the interconnectivity between us and our environment, and this collaboration with the Scouts will empower us to reach out to a wider audience.”
“As the largest youth organisation in Malaysia and a member of the World Organisation of the Scout Movement, the Scouts Association of Malaysia is proud to support Earth Hour. Scouting has always been about preparing our future leaders with skills for life in a natural setting; therefore a deeper connection with nature needs to be inculcated among all Scouts, particularly the youths. With our extensive network of almost 75,000 Scouts nationwide, we are excited to support WWF-Malaysia in sharing the crucial message of why nature matters. We should conserve biodiversity to safeguard our water, food, fresh air and livelihoods,” said National Chief Scout Commissioner Major General Professor Dato' Dr Haji Mohd Zin bin Bidin (R).
Nature is vitally important to everyone’s daily lives; it underpins our economic prosperity and development, and our very survival. In recognition of the enormous challenges facing our planet and the essential role of people in creating a more sustainable world, the Scouts will switch off their non-essential lights at its headquarters in Kuala Lumpur during Earth Hour, 8:30pm to 9:30pm on 30 March 2019. The Scouts Association of Malaysia has asked all their members to support Earth Hour throughout the nation, by having their own events or joining WWF-Malaysia’s Earth Hour events in Kedah and Penang. These activities serve as a symbolic gesture in support of environmentally sustainable action and a way for the Scouts to #Connect2Earth and speak up about why nature matters.
The successful partnership between the two organisations also aims to inspire more buildings and landmarks around the nation to switch off non-essential lights this Earth Hour, from 8:30 p.m. to 9:30pm
**This Earth Hour on 30 March 2019 at 8:30 p.m., WWF-Malaysia is organising Zumba and Night Yoga activities at Gurney Paragon Mall, Georgetown Penang; as well as a Night Run at Aman Central Mall, Alor Setar in Kedah. For a participation fee of RM65, you can #Connect2Earth by taking part in one of these WWF Earth Hour events and receive an unbleached WWF cotton T-Shirt as well as a canvas drawstring bag. All registration proceeds will be channeled to WWF-Malaysia’s conservation efforts. Log on to wwf.org.my/earthhour for more details.
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About Earth Hour
Earth Hour takes place on Saturday, 30 March 2019 at 8:30pm local time, wherever you are.
Earth Hour is WWF's global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world's largest grassroots movement for the environment, inspiring individuals, communities, businesses and organisations in more than 180 countries and territories to take tangible climate action for over a decade. More recently, Earth Hour has focused on raising awareness and inspiring conversations on why nature matters. The movement recognises the role of individuals in creating solutions to the planet’s most pressing environmental challenges and harnesses the collective power of its millions of supporters to build a sustainable future for all.
For the past 10 years, people around the world have come together every Earth Hour to support efforts to tackle climate change. And, together, we have created a powerful movement that helped deliver strong global commitments to tackling this threat. Climate change remains a big challenge for us all. But another urgent threat now demands our attention: the loss of nature. These two combined threats mean we must act – and now. Take action: #Connect2Earth this Earth Hour, visit wwf.org.my/earthhour
For more information, please contact:
Senior Communications Officer, WWF-Malaysia
Tel: +603 7450 3773 Ext. 6412