What We Do
WWF's conservation work in Malaysia
WWF-Malaysia focuses its conservation work on large-scale priority areas that encompass a broad range of wildlife and ecological systems.
The ultimate goal is to achieve long-term and sustainable conservation impact in the country by conserving, restoring, and protecting a diversity of species, forests, marine, coastal, and freshwater environments. For a living planet, for us, for our children and the generations to come.
Our conservation work focuses on:
The tropical rainforests, seas and freshwater ecosystems of Malaysia support a rich and diverse array of both flora and fauna species; in fact, Malaysia is recognised as one of 12 mega-diversity countries with many of its species occurring in unusually high densities. However, many of these species are threatened. Recognising this issue, we work towards the protection and management of six different species through landscape-based approaches.
An estimated 13 hectares of the world's forest are lost. In the next 30 seconds, another 13 hectares will disappear. Within a minute, mankind succeeds in undoing 1,000 years of natural evolution. Read on to understand a little more about our forests work and how you can help us change for the better.
Freshwater is perhaps the most crucial resource for humans and all other living creatures on earth. Sufficient clean water is essential for healthy living as well as the health of the environment. Our freshwater ecosystems continually face numerous threats and challenges. Recognising this, WWF-Malaysia promotes the conservation, integrated management and sustainable use of the freshwater ecosystems.
Malaysia’s warm tropical seas are home to some of the richest coral reefs, mangrove forests, green sea turtles and other endangered marine species such as hawksbill turtles, dugongs, whale sharks, and humphead wrasse. This vast sea area is rich with fishery resources and habitats. Fish are an important sustainable resource but overfishing and habitat destruction can threaten this.
Today the world is changing at an accelerated pace and the need for effective conservation education is much more pressing. WWF-Malaysia believes that effective conservation education programmes, both formal and community based, can have a tremendous impact on the Malaysian society and the nation’s behaviour towards its environment.
WWF-Malaysia has been involved in policy work for 40 years. To be effective in policy advocacy work, we adopt various approaches and optimise on effective partnerships to promote the establishment of policies, plans, programmes and legislation that integrate environmental concerns for sustainable development.
The Sustainable Markets Programme (SMP) is an initiative taken by WWF-Malaysia to transform industries/businesses into producing goods & services needed in ways that avoid damaging natural systems. The SMP team works directly with key commodity producers, buyers, government agencies, financial and investment institutions, smallholders, certification agencies and consumers to improve the production of commodities that affect forests, freshwater and the global climate. Among the areas we work on are sustainable production and consumption, with a focus on Sustainable Palm Oil, Responsible Forestry (timber, pulp and paper), Responsible Rubber, Water Stewardship and Sustainable Finance.
The battles we fight are not in the trenches but at conferences, forums, on the streets and out in the field. Facing up to charging elephants or enduring long journeys just to get to the project site are part of the job.