LAUNCH OF SAVE OUR SEAFOOD (S.O.S) 2.0 ON 9 JUNE
JOIN THE SUSTAINABLE SEAFOOD MOVEMENT TODAY!
Petaling Jaya, Selangor – Step up to the plate and join the Sustainable Seafood Movement as WWF-Malaysia gears up for the Phase II launch of the Save Our Seafood (S.O.S) campaign, aptly called ‘S.O.S 2.0’ on 9 June.
In conjunction with Coral Triangle Day on 9 June and World Oceans Week from 3-11 June, WWF-Malaysia will introduce an updated S.O.S guide that reflects the reassessed list of seafood species from the first S.O.S guide. A new Public Service Announcement video will also make its debut at the event besides the launch of a new S.O.S website which will be more responsive and interactive for the public to learn about and participate in the campaign.
Phase I of the S.O.S campaign was launched 3 years ago in June 2010. It focused on creating awareness amongst consumers about the current state of our fisheries as well as on promoting sustainable seafood choices through a seafood guide.
The campaign has shown that consumer attitudes and knowledge are ever improving and that the sustainable seafood movement is gaining traction amongst industry players. S.O.S 2.0 aims to drive market transformation toward- sustainable seafood sourcing with Business and Industry players in an effort to expand the sustainable seafood movement.
Malaysians consume an average of 1.4 billion kilograms of seafood annually or 50.4 kilograms per person per year. Malaysians’ reliance on fish for animal protein is at 37% and growing, with the projected demand for fish at 1.68 billion kilograms by 2020.
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For more information, please contact:
Nadiah Rosli, Peninsular Malaysia Seas Communications Officer, WWF-Malaysia
Tel: +603-78033772 ext 6433, E-mail: email@example.com
Yeoh Lin Lin, Head of Communications, WWF-Malaysia
Tel: +603-78033772 Email: firstname.lastname@example.org