Position Paper, Bleaching in Pulpmills
The performance of the pulp industry is attracting increased attention through high profile controversies involving pulpmill projects in Latin America, and changes to German DIN Norm classification regarding the definition of "chlorine free" bleaching which is an inaccurate statement and creating a misleading precedent. For paper buyers "clean production" is a factor in their paper purchasing decisions. Bleaching is a key variable.
In response to this, WWF has produced this Position Statement on the bleaching technology used in chemical pulp production. Except where noted, it does not attempt to assess other factors (such as energy consumption) or try to compare the wider footprint of different pulp production techniques. Nor does it consider bleaching in recycled paper production.