Make Time for Nature | WWF Malaysia

Make Time for Nature



Posted on 09 January 2008
Nielsen Malaysia Customised Research Executive Director Ms Lee Joo Lee (left) with WWF-Malaysia Director of Marketing Ms Choon Bow Bow.
Nielsen Malaysia Customised Research Executive Director Ms Lee Joo Lee (left) with WWF-Malaysia Director of Marketing Ms Choon Bow Bow.
© WWF-Malaysia/Stephen Hogg
Kuala Lumpur – Ever heard the saying “Time is money?” A unique partnership between Nielsen Malaysia and WWF-Malaysia offers a new take on this, enabling you to convert your time into cash for nature conservation! By volunteering to answer surveys hosted by Nielsen "YourVoice", you can help fund WWF-Malaysia’s conservation efforts, ranging from saving endangered tigers and turtles to protecting our highland forests, rivers and seas.

Register at www.yourvoice.com.my as a panellist to receive invitations for participation in surveys on various topics. Each time you successfully participate in a survey; you will receive e-points that you can choose to convert into donations to WWF-Malaysia. You can also get e-points that can be converted into cash for conservation by referring friends to sign up as “YourVoice” panellists. This unique way of contributing to help protect nature also enables you to voice your opinions on a variety of survey topics.

 “We are delighted to work with Nielsen over the past years,” said WWF-Malaysia Director of Marketing Ms Choon Bow Bow. “A 2006 survey by Nielsen reveals that we have a challenging task ahead of us in raising awareness of environmental issues. Of those interested in supporting charitable causes among the 1,012 Malaysians surveyed, only 29% were interested in supporting an environmental charity.”

“We need to actively communicate the important and urgent message that the state of our natural environment impacts directly on our own lives. Nature provides us with shelter, food to eat, water to drink and resources for our industries, so we must conserve these necessities – even in the face of growing threats – to protect our own quality of life, and that of our children.”

Ms Choon also thanked WWF-Malaysia’s individual supporters, whose donations are the lifeblood of the organisation’s crucial efforts to conserve Malaysia’s rich and unique natural legacy. She concluded by expressing the hope that more Malaysians will follow their shining example.


About WWF-Malaysia:
WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 75 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We thank our supporters whose donations are our lifeblood. If you would like to donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772 or visit our website at: wwf.org.my

About The Nielsen Company:
The Nielsen Company, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behaviour.


For more information, please call:
Seraphina Wee, Senior Communications Executive, Nielsen Malaysia
Tel: +65-63555707 or email seraphina.wee@nielsen.com  
Nielsen Malaysia Customised Research Executive Director Ms Lee Joo Lee (left) with WWF-Malaysia Director of Marketing Ms Choon Bow Bow.
Nielsen Malaysia Customised Research Executive Director Ms Lee Joo Lee (left) with WWF-Malaysia Director of Marketing Ms Choon Bow Bow.
© WWF-Malaysia/Stephen Hogg Enlarge