Roar of the HSBC-WWF Tiger Trail came loud and strong!
Date: 12 November 2006
Venue: Berjaya Times Square, Kuala Lumpur
More than 500 participants, some dressed as elephants and Malaysia’s pride, the tiger, gathered as early as 7am on November 12 at Berjaya Times Square to join the HSBC-WWF Tiger Trail 2006.
Participants were required to seek out clues, brainstorm, gather and analyse data to help them solve the puzzles & exciting challenges leading to the ‘treasure’. Other activities included a colouring contest and quizzes.
The event’s objectives - to help increase the level of awareness and to generate enthusiasm for tiger conservation. It also gives the participants an insight of what WWF-Malaysia’s tiger conservation work is all about; data-hunting, brainstorming and literally running around, analysing information and communicating about the importance of tigers to our living planet.
Under the Living Together in Harmony project, HSBC Bank Malaysia Berhad & WWF-Malaysia partnered in 2005 to spread awareness on how to effectively manage human-tiger conflict in Jeli, Kelantan. In the past years, Jeli has had the highest number of conflict between humans and tigers, and the highest number of human fatalities due to tiger attacks. The project also aims to educate, not only to the communities affected by human-tiger conflict but also to the urban communities, that people and tigers can live in harmony with each other.
Maya Karin and Susan Lankaster, helped raise much needed awareness on tiger conservation. Stephanie Chai and other tiger-loving celebrities such as Reshmonu, Joanna Bessey, Adam C and Hannah Lo likewise showed their full support for the project by gracing the event and entertaining the crowd. Event partners Berjaya Times Square, Hot FM and Fly FM and the Bakery Moments also contributed to the success of this event.
The winning team, Cryptically Koyak, attributed their success to regular treasure-hunting & one of their team members being a Kawan WWF (Friend of WWF). The winner of the best-dressed team award came as tigers; it took them 2 hours to design themselves earlier in the morning.
Tiger Trail is a continuation of past years’ 2004 and 2005 WWF Walkahunt. Proceeds from the registration fee will be channelled to WWF-Malaysia’s crucial environmental protection efforts.