WWF-Malaysia announces New Executive Director / Chief Executive Officer | WWF Malaysia

WWF-Malaysia announces New Executive Director / Chief Executive Officer

Posted on 11 February 2019
WWF-Malaysia’s Executive Director/CEO, Sophia Lim
© WWF-Malaysia / Rahana Husin
Kuala Lumpur: WWF-Malaysia announces the appointment of Sophia Lim as its new Executive Director and Chief Executive Officer (CEO) effective 7 January 2019. She takes on the leadership of WWF-Malaysia as the organisation continues to strive for greater conservation impact.

Sophia brings with her over 30 years of experience in Fast-Moving Consumer Goods, Pharmaceuticals/Consumer Healthcare, Fashion & Lifestyle, Consumer Electronics, Telecommunications and Freight Management & Logistics/Supply Chain. She has held senior roles in Malaysia and Singapore, leading local and regional multinational organisations such as Diethelm Keller, Jordan AS, Bausch & Lomb, Philips, Boots Healthcare, Li & Fung, and Maxis. Her geographical responsibilities have included both the developed and emerging markets in ASEAN, and also the affluent markets of Hong Kong, Taiwan, Korea, Australia and New Zealand. In these markets, she has built strong brands, developed market shares and shaped strategy.

Yang Amat Mulia Tunku Ali Redhauddin ibni Tuanku Muhriz, Chairman of WWF-Malaysia, commented, “I am delighted that we have appointed Sophia Lim to be the new leader of WWF-Malaysia. She brings with her an in-depth understanding of consumer markets across Asia, along with an impressive track record in leadership and managerial skills, which we critically need for driving the next stage of our conservation journey. Building ways for people and the planet to live together in harmony is truly an intense challenge. I welcome Sophia to the WWF family both in Malaysia and into our global network.”

“I am grateful to Dato’ Dr Dionysius Sharma who served as the previous Executive Director/CEO of the organisation for 11 years. His passion and unwavering devotion helped steer WWF-Malaysia through a critical time to deliver impactful conservation work,” added Tunku Ali.

WWF-Malaysia’s new Executive Director/CEO, Sophia Lim said she is honoured to be a leading figure for the organisation. “As a nature lover myself, WWF-Malaysia’s conservation work has always inspired me to rethink the value of nature and how nature matters to us. It’s therefore a great privilege to join WWF-Malaysia and I look forward to work alongside its dedicated talents, incredible partners and loyal supporters. WWF has an urgent and global mission for a planet where people and nature can live in harmony. With tremendous pressures on habitats and accelerating loss of wildlife species as evident in WWF’s latest Living Planet Report 2018, we need to turn the tides towards sustainable living. The restoration of a healthy natural world that supports our life on Earth is the utmost priority now.”

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For more information, please contact:
Sheena Wong Sin-Yee
Senior Communications Officer, WWF-Malaysia
Tel: +603 7450 3773 Ext. 6412
Email: sywong@wwf.org.my
WWF-Malaysia’s Executive Director/CEO, Sophia Lim
© WWF-Malaysia / Rahana Husin Enlarge