Historic City Grows Greener Future through Earth Hour | WWF Malaysia

Historic City Grows Greener Future through Earth Hour



Posted on 25 March 2017
Melaka Historic City Council (MBMB) spearheads the state government’s ‘Don't Mess with Melaka’ campaign to prevent littering and maintain cleanliness.
© WWF-Malaysia / Liz Lee
Melaka: WWF-Malaysia and the Melaka Historic City Council (MBMB) collaborated to hold the first Earth Hour Night Walk in the iconic city today. The event celebrated MBMB’s achievement of being recognised as a National Finalist in WWF’s global Earth Hour City Challenge (EHCC) 2016. WWF’s EHCC was created to celebrate cities that are taking commendable steps forward in creating a greener, cleaner and more sustainable city to live in, while inspiring other cities to do the same.

YB Datuk Ar. Hj Ismail bin Hj Othman, Melaka State Executive Councillor of Housing, Local Government and Environment on behalf the Chief Minister of Melaka, congratulated MBMB on their achievement, and said, “The challenge invites cities to submit inspiring and credible urban development plans that dramatically increase the city’s use of renewable energy. The State of Melaka commends MBMB for safeguarding the wellbeing of their residents by building a greener, sustainable future. Indeed, this Earth Hour, MBMB has pledged to plant 10,000 native species trees within the city each year to reduce carbon emission. We hope other cities will follow their example.”

Melaka has shown leadership in green initiatives. Effective 1 January 2016, the Melaka state government banned plastic bags at all supermarkets and shopping malls. MBMB spearheads the state government’s campaign by ensuring these directives are adhered to in line with the state’s ‘Don't Mess with Melaka’ campaign to prevent littering and maintain cleanliness. This effort is critical not only to the city’s residents, but also to the millions of visitors to Melaka each year. MBMB has also made mandatory the provision of biodegradable plastic containers at its canteens and reduced the use of plastic bags within the council. Moreover, the council is aiming to develop a Green House Gas emission footprint chart to track the carbon footprint of the city as part of its Green City Action Plan programme.

WWF-Malaysia also commended MBMB for their actions to achieve greater sustainability for the city. YBhg Dato’ Dr Dionysius Sharma, Executive Director / CEO of WWF-Malaysia said, “With more than 70% of the world’s carbon dioxide emissions generated by residents in cities, the EHCC has been created to mobilise action and support from cities in the global transition towards a climate friendly, one-planet future. MBMB’s efforts and Earth Hour 2017 pledge complement WWF-Malaysia’s environmental protection efforts, which include forest conservation. Conserving forests is important not only because forests help regulate the climate, but also to safeguard our freshwater supply. We all need water to survive: for our domestic use, to sustain our manufacturing and tourism industries, and also for our food security. In addition, our forests support biodiversity and local livelihoods.”

WWF-Malaysia’s forest conservation efforts include: Advocacy to increase coverage of forest protected areas and working with relevant agencies to improve the management of existing protected areas; improving the management of production forests by promoting and facilitating responsible forestry and trade; as well as restoring degraded areas especially where there is a need to maintain critical forest linkages and enhance the value of forests and its services.

WWF-Malaysia also advocates protecting, conserving and enhancing the natural capital of the state, one of which is the hawksbill turtle population of Melaka. It is timely that the hawksbills and their key nesting habitats along the shoreline of the state are protected and managed well for economic benefits and the ecosystem services it provides for future generations.

“WWF-Malaysia sincerely thanks the State of Melaka and MBMB for their support in making this inaugural Earth Hour Night Walk in historic Melaka a success. We hope that everyone will take to heart the message of Earth Hour by adopting more sustainable lifestyles and avoiding wasteful consumption, as well as supporting the efforts of the Government and WWF-Malaysia to build a better, more sustainable future for us all. Our actions today will decide the fate of Earth, our only home. We must act now, and act together, to protect our living planet. Together Possible!” concluded YBhg Dato’ Dr Dionysius Sharma on an inspirational note.

-Ends-

For more information on Earth Hour, please contact:

Suan Tan
Senior Manager, Brand Activation, WWF-Malaysia
(PJ Office) Tel: +603-7450 3773
Email: stan@wwf.org.my
Melaka Historic City Council (MBMB) spearheads the state government’s ‘Don't Mess with Melaka’ campaign to prevent littering and maintain cleanliness.
© WWF-Malaysia / Liz Lee Enlarge
Known for its rich historical culture and unique townscape, participants were excited to pose in front of the memorial structures of Melaka during Earth Hour 2017.
© WWF-Malaysia / Khye Shen Enlarge
(Front row, from left) YBhg Datuk Zainal bin Hussin, Mayor of Melaka Historic City Council; YB Datuk Ar. Hj Ismail bin Hj Othman, Melaka State Executive Councillor of Housing, Local Government and Environment; YB Datuk Halimah binti Mohamed Sadique, Deputy Minister of Urban Wellbeing, Housing and Local Government; and (front row, far right) YBhg Dato’ Dr Dionysius Sharma, Executive Director / CEO of WWF-Malaysia counting down to Earth Hour 2017 in Melaka.
© WWF-Malaysia / Chin Tatt Enlarge
YBhg Dato’ Dr Dionysius Sharma, Executive Director / CEO of WWF-Malaysia delivering an inspirational note for Earth Hour 2017 in Melaka.
© WWF-Malaysia / Khye Shen Enlarge