Earth Hour Survey Reveals “Live Green” Habits of Malaysians | WWF Malaysia

Earth Hour Survey Reveals “Live Green” Habits of Malaysians

Posted on 25 July 2013
A student filling the Digi Earth Hour pledge and survey in Taylor's University, Lakeside Campus.
© Jang Carmen/WWF-Malaysia
24 July 2013, Petaling Jaya: There is good news for advocates of energy conservation: of more than 30,000 participants of the Earth Hour “Live Green” pledge and survey, a clear majority of 67% would not leave a room until they had switched off all the lights and electrical appliances. From January this year to Earth Hour, which took place from 8:30pm to 9:30pm on 23 March 2013, WWF-Malaysia and our partners conducted a nationwide Earth Hour “Live Green” pledge and survey to find out the recycling and energy use habits of Malaysians as well as raise funds for conservation. For every Earth Hour “Live Green” pledge and survey completed, DiGi Telecommunications Sdn Bhd donated RM1 to WWF-Malaysia’s crucial conservation work.

Exceeding the target of 30,000, a total of 33,632 people throughout Malaysia pledged to “Live Green” and switch off non-essential lights in support of Earth Hour via WWF-Malaysia booths and online channels; DiGi Telecommunications Sdn Bhd online channels; as well as pledge and survey drives organised by 17 educational institutions in support of WWF-Malaysia.
The more energy efficient and paperless method of paying bills online seems to be gaining popularity as 47% of respondents pay all their bills online because it is quick and convenient. However, 53% of respondents find paying bills online complicated, so they prefer to travel to banks and post offices to pay their bills.

There is room for improvement when it comes to getting Malaysians to recycle their mobile phones. Only 32% of those surveyed have recycled their mobile phones before. Of those who have never recycled their mobile phones, a 68% majority have not done so because they are unaware that they could recycle their mobile phones or where the recycling centres are located. A smaller proportion, 29%, have not recycled their mobile phones because they would like to have a spare available while the smallest segment, 13%, were too busy to find the time to recycle their mobile phones.

“We thank everyone who lent their voice to nature conservation by completing the Earth Hour “Live Green” pledge and survey. We are heartened that a majority of respondents are taking the trouble to conserve energy by switching off all lights and electrical appliances that are not in use; and that almost half of the total pledge and survey participants have opted to go paperless and pay bills online. WWF-Malaysia will step up our environmental education efforts and engagement with businesses, so that more companies can incentivise their customers to pay bills online and recycle their phones. We hope that in the future, we will have more Malaysians choosing to “Live Green” and protect our living planet,” said WWF-Malaysia Executive Director/CEO Dato’ Dr Dionysius Sharma.

Dato’ Dr Dionysius Sharma also thanked DiGi Telecommunications Sdn Bhd for their valuable support and for being a commendable example of corporate environmental responsibility. Joachim Rajaram, Head of Communications and Corporate Responsibility said, “As a telecommunications operator, our biggest impact on climate change arises from energy consumption. Therefore, a key focus in our Deep Green ambition is to address our carbon footprint through improving energy efficiency businesswide alongside efforts to help our customers reduce their own shared climate impact. In this year’s Earth Hour initiative, the encouraging public response received in the “Live Green” pledge and survey encourages our efforts to initiate more environmentally friendly campaigns as part of our commitment to address broader climate change and environmental issues. For instance, we know that our ongoing mobile phone recycling initiative for the past few years is appreciated by consumers.”

The public can recycle unusable mobile phones at these DiGi Centres in SoHo, Kuala Lumpur; SS2, Petaling Jaya; Kuantan; Ipoh; Melaka; Taman Molek, 1Borneo and Api Api in Kota Kinabalu and Kuching, Sarawak.


For further information:

Jane Priya, Supporter Engagement Senior Executive, WWF-Malaysia
Tel: +603-78033772 ext 6315, Email:

About DiGi
DiGi Telecommunications Sdn Bhd provides mobile voice, internet and broadband services. It is committed to driving Malaysia's growth by building a mobile internet and broadband environment that enables true connectivity, creates socio-economic development, and helps businesses grow. DiGi continues to be a game-changer for the Malaysian telecommunications industry, with a solid history of product and service innovation, and is a leader in driving progressive and responsible business practices. Listed on Bursa Malaysia, it is part of global telecommunications provider Telenor Group. For more information about DiGi, please visit

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Azlyn Abd Rahman at +6016 336 3327 or
A student filling the Digi Earth Hour pledge and survey in Taylor's University, Lakeside Campus.
© Jang Carmen/WWF-Malaysia Enlarge
WWF-Malaysia intern explains about Digi Earth Hour pledges and climate change to the students of Islamic Institute University Malaysia (IIUM).
© Hazel Chee/WWF-Malaysia Enlarge
Students of Kolej Damansara Utama (KDU) taking the Digi Earth Hour pledge.
© Hazel Chee/WWF-Malaysia Enlarge