Brand Licensing & Promotions | WWF Malaysia


 
	© Jurgen Freund / WWF

Licensing & Promotions

WWF partners with companies to promote WWF and its projects using the iconic panda logo, to communicate the WWF message to new audiences, to raise critical funds for WWF projects and to showcase how everyday products can be produced using responsibly-sourced materials.

As one of the world’s most recognizable brands, WWF provides you with a unique marketing opportunity. The WWF Panda logo evokes positive feelings among consumers and this goodwill can extend to your products through co-branding.


WWF Partners - Licensing

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WWF Partners - Promotions

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More than Two-thirds of consumers say that if price and quality are equal, they are likely to switch to a brand or retailer associated with a good cause


- The Nielsen Co 

Corporations that would like to learn more about the benefits of moving towards sustainable business practices can contact corporaterelations@wwf.org.my  

78% OF CONSUMERS PREFER TO BUY FROM SOCIALLY-RESPONSIBLE COMPANIES BUT ONLY 56% ARE WILLING TO PAY EXTRA

Key findings:

More than there-quarters of consumers prefer to do business with, and invest in companies that have implemented programs that give back to society

50% of Malaysians agree that corporate sector has done enough to support society

Ensuring environmental sustainability, supporting small business and entrepreneurship, and eradicating extreme poverty and hunger top the list of causes of support

Nielsen Global Survey on Corporate Citizenship, Nielsen Malaysia