Making a Difference Through Sustainable Consumption | WWF Malaysia

Can you make a difference?


We do not inherit the Earth, but borrow it from our children. As such, what we do now has a profound effect on the future generation. Undoubtedly, commercial companies are, of course, the leading users of natural resources. However, that does not absolve consumers of the responsibility and accountability of consuming sustainably. We, as consumers, have the voice to change how companies conduct their business practices by demanding them to be more responsible and environmentally friendly. YOU can make a difference, by:
1. Getting a hold of your own life
Companies have a lot to say about the choices we make. Whether you like it or not, they tell you what to buy, when to buy, and even how to buy things. Sustainability encourages us to make sound decisions. If you know workers’ rights are ignored to make a popular brand you wear, stop patronising it. If you know an animal was hurt to make a trendy fashion item, you know better than to buy it.

2. Choosing the greenest option
Choose responsibly before you make a purchase - from items with recycled content or made from sustainably sourced resources, to energy efficient appliances, to biodegradable products - more and more companies are producing greener products for consumers.
Sustainability is very important for one simple reason – we cannot sustain our quality of life or Earth’s biodiversity and ecosystems if we do not embrace it. If we do not change our ways; fossil fuels will run out, fishes will disappear from the oceans, wildlife will become extinct at an alarming rate and climate change will continue wreaking havoc on our weather systems. This is why sustainable consumption and production is important – if we consume and produce responsibly, and take only what we need, we will give our younger generations a fighting chance for a better world.

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