Business & Industry | WWF Malaysia

Business & Industry



The role of business and industry is rapidly changing. The past decade has seen the growth and rising influence of corporations in all socio-economic issues, particularly those relevant to sustainable development.

Within this context, WWF-Malaysia has been working to promote sustainable forest management in Malaysia with local stakeholders. To help meet the challenges faced by supporters and practitioners of responsible forestry, WWF has set up the Global Forest and Trade Network (GFTN) to facilitate trade links between companies committed to achieving and supporting responsible forestry. GFTN creates market conditions that help conserve the world's forests while providing economic and social benefits for businesses and people that depend on them.

According to the Ninth Malaysia Plan, crude palm oil is expected to increase to 19.6 tonnes in 2010. It is important that the production of palm oil is done in a sustainable manner, to ensure that the impact on forests and the environment is minimised. To achieve this, WWF-Malaysia is engaging the palm oil industry via various platforms such as the roundtable on sustainable palm oil (RSPO) to encourage the production of sustainable palm oil.

By sourcing wood products from well-managed forests and minimising deforestation, the Malaysian forestry sector can demonstrate continued growth while sustaining its forest resources.