Uber Helps Reduce Carbon Dioxide Emissions for Earth Hour | WWF Malaysia

Uber Helps Reduce Carbon Dioxide Emissions for Earth Hour



Posted on 13 April 2017
(From left) Aaron Larsson, Marketing Associate, Uber; Shynta Yoernal, Head of Finance, WWF-Malaysia; WWF-Malaysia panda mascot; Leon Foong, General Manager, Uber; and Sarah Lee, Marketing Coordinator, Uber.
© WWF-Malaysia / Amber Song
Petaling Jaya: In conjunction with the recent Earth Hour, Uber Malaysia joined millions worldwide to take a stand for environmentally sustainable action with their UberEco Campaign in collaboration with WWF-Malaysia. From 23 to 25 March 2017, people in the Klang Valley could request for an UberEco car in the Uber app to get a hybrid vehicle to their doorstep.

In addition, Uber donated a portion of the fare for every UberEco ride taken, contributing a total of RM10,000 to WWF-Malaysia in support of forest conservation efforts.

Leon Foong, General Manager for Uber Malaysia said, “Over 50 hybrid cars were on the road during the campaign period, with an average of one UberEco request coming in every 10 seconds. As a result of the campaign, we emitted 53.6% less than what our carbon footprint would have been had regular sedan cars been on the road instead. The carbon dioxide emissions we saved were an estimated 539 kg, which can meet the energy use requirements of an average household for 15 days.”

YBhg Dato’ Dr Dionysius Sharma, Executive Director / CEO of WWF-Malaysia, commended Uber Malaysia for offering Klang Valley residents a sustainable mobility option, and said, “With more than 70% of the world’s carbon dioxide emissions generated by residents in cities, campaigns like UberEco are especially relevant and timely. Moreover, their donation is a meaningful contribution to WWF-Malaysia’s forest conservation efforts; which are vital as forests are carbon sinks that serve as nature’s shield against the adverse effects of climate change.  Conserving forests is important not only because forests help regulate the climate, but also to safeguard our freshwater supply. We all need water to survive: for our domestic use, to sustain our manufacturing and tourism industries, and also for our food security. In addition, our forests support biodiversity and local livelihoods.”

WWF-Malaysia’s forest conservation efforts include: Advocacy to increase coverage of forest protected areas and working with relevant agencies to improve the management of existing protected areas; improving the management of production forests by promoting and facilitating responsible forestry and trade; as well as restoring degraded areas especially where there is a need to maintain critical forest linkages and enhance the value of forests and its services.

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About WWF-Malaysia
WWF-Malaysia (World Wide Fund for Nature-Malaysia) was established in Malaysia in 1972. It currently runs more than 90 projects covering a diverse range of environmental conservation and protection work, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. The national conservation organisation also undertakes environmental education and advocacy work to achieve its conservation goals. Its mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the nation’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.  For latest news and media resources, visit http://www.wwf.org.my/media_and_information/media_centre/

About Uber
Uber’s mission is to bring reliable transportation to everywhere, for everyone. We started in 2010 to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than two billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars. In Malaysia, Uber began operations in January 2014 and today operates in 9 cities (Kuala Lumpur, Ipoh, Penang, Johor Bahru, Seremban, Melaka, Kuantan, Kota Kinabalu, Kuching) with hundreds of thousands of riders and tens of thousands of driver-partners nationwide.

For further information on UberEco, please contact:
Daisy Sidhu
Rantau PR for Uber Malaysia
Tel: +6012-233 8953
Email: daisy@rantaupr.com.my

For further information on Earth Hour, please contact:
Suan Tan
Senior Manager, Brand Activation, WWF-Malaysia
(PJ Office) Tel: +603-7450 3773
Email: stan@wwf.org.my
(From left) Aaron Larsson, Marketing Associate, Uber; Shynta Yoernal, Head of Finance, WWF-Malaysia; WWF-Malaysia panda mascot; Leon Foong, General Manager, Uber; and Sarah Lee, Marketing Coordinator, Uber.
© WWF-Malaysia / Amber Song Enlarge