EcoVideo Contest Encourages Creativity
The winning team, who submitted the ecovideo "Overfishing", being interviewed by the Utusan Online team after their win was announced.
14 November 2014, Petaling Jaya – In August, Taylor’s Business School collaborated with WWF-Malaysia to launch the EcoVideo contest aimed at motivating students to learn about, and share the conservation message, while giving them the opportunity to hone their communications skills and creativity.
The contest was open to all Taylor’s Business School students doing law modules, at both the Degree and Diploma level. Participation was in groups of two to five students, and the videos submitted must have a conservation theme, although this can be presented in a creative or humorous way. Students doing Business Law for the Degree and Diploma programmes had the EcoVideo contest incorporated in their Group Oral presentation which is part of their assessment.
A panel of judges from Taylor’s Business School and WWF-Malaysia selected the top five videos from among 34 submissions from 147 students. These videos were then posted on fb.com/wwfmy from 3 to 7 November. The amount of likes per video accounted for 20% of the final judging mark. The remaining 80% of the marks were awarded by the judges based on the following criteria:
• Relevance to environmental conservation
• Creativity and appeal
• Clarity of sound and video image
The group that submitted the winning EcoVideo will receive a certificate of achievement and a three-day, two-night field trip to one of WWF-Malaysia’s conservation project sites in the first quarter of 2015. In addition, their video will be featured in WWF-Malaysia’s e-newsletter and YouTube channel. The four finalist groups will receive certificates of achievement and have their videos featured in WWF-Malaysia’s e-newsletter.
“At Taylor’s Business School, we feel it is our responsibility to provide our students with a more holistic and global education and this includes creating awareness of environmental issues and encouraging them to participate and contribute to conservation works. We are delighted to be working with WWF-Malaysia in the last two years on various projects that help us achieve our goals for the students,” said Vinitha Guptan, Dean of Taylor's Business School.
“We appreciate the support of Taylor’s Business School since 2012. In this age of social media and user generated content, we feel that engaging students to create videos that WWF-Malaysia can include in our conservation talks to youths will make our outreach efforts more appealing. Hopefully, this will ultimately motivate youths to support the environmental protection cause. We hope that students interested to lend their support to our conservation efforts will visit wwf.org.my/youth for more information,” said Mary Barton, Head, People and Strategic Operations Department, WWF-Malaysia.
List of finalist videos in order of winning groups:-
- Yap Chun Kit
- Kho Zhi Jun
- Tang Suet Fung
- Lee Yee Ing
First Runner-Up – “Say No to Shark’s Fin”
- Tew Rong Bin
- Koo Zhen Yang
- Yong Wai Jun
- Lim Seng Tat
Second Runner-Up – “Deforestation”
- Chew Kin Yip
- Saye Wei Liam
- Chan Chee Hoe
Third Runner-Up – “ Forest Conservation”
- Ahmad Zulhelmi
- Farrah Ezrin
- Mohammad Azzamudin
- Desmond Hee Kah Wai
- Soh Vey Hoong
Fourth Runner-Up – “Save the Orang Utan”
- Carynn Tan
- Choo Hang Yow
- Vincent Lim
- Clement Ngai
- Seow Shin Yi
About Taylor’s Business School
Established in 1993, Taylor's Business School has grown to become one of the largest and most dynamic business schools in Malaysia. We are the preferred business school for hundreds of students who want an internationally recognised business qualification.
We offer a teaching and learning experience that employs interactivity, progressive techniques and real world applications, to hone and perfect the skills of business-savvy leaders and captains of industry of the future.
We pride ourselves in producing graduates that are highly employable upon graduation. Our partnership with Australian and U.K. universities enable us to offer degree programmes that are up-to-date with market trends and contain industry-relevant content.
Through strong linkages and collaborations with industry leaders and professionals, we are able to offer co-
curricular programmes that help expose students to practical fieldwork, gain real world experience and enhance their marketability in the job arena.
A dedicated Career Centre assists students in finding job placement through career-related events and employment fairs. It also supports student in employment preparation.
WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than
90 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals.
By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters whose donations enable our conservation work. If you would like to donate to WWF-Malaysia or learn more about our projects, please visit our website at: wwf.org.my. For media queries on WWF-Malaysia’s work, please contact: Jane Priya at 03-7450 3773 / 012-3602720 or email: firstname.lastname@example.org