Super Support for Sustainable Seafood
The students of the Entrepreneurship Skills Subject, under the guidance of their lecturer, Mr Amirudin Awang, demonstrated their excellent dedication, creativity, business and communication skills by conceptualising and executing small business ventures and raising more than RM12,600 for WWF-Malaysia’s conservation efforts.
Mr Amirudin led his students to overcome challenges such as bad weather, inexperience with sourcing food ingredients, competition from other student groups and the short time period (three days) to successfully set up booths on campus selling food, drinks and jewellery. The students also showed commendable teamwork and resourcefulness in sticking to WWF-Malaysia’s guidelines not to use Styrofoam, plastic cutlery nor unsustainable seafood.
The students built awareness of the importance of choosing sustainable seafood by working together to paint an attention-grabbing “Save our Seafood” poster on white cloth sewn together to
measure 10 metres by 7 metres. They creatively reused newspaper to construct a giant tuna and raised funds by asking people to make a donation and guess the weight of the “newspaper tuna” to stand the chance to win a prize. The students also reused card board to create marine-themed costumes and went around the campus sharing the sustainable seafood message. The students were able to collect 2,200 pledges from students and staff and customers to make sustainable seafood choices.
“WWF-Malaysia is impressed with the School of Business of INTI International College Subang’s Employer Project programme, and thanks the students and staff for their valuable support. The students under the guidance of Mr Amirudin were able to develop an effective solution to our challenges of building awareness on the importance of making sustainable seafood choices and raising funds for our conservation efforts. The students were able to learn and apply skills in undertaking this project, and the experience will give them the edge when they meet with potential employers in the future. We hope that they will make sustainable practices a priority in their work places as well,” said Mr Yeap Chong Wei, WWF-Malaysia General Manager of the Marketing Department.
“We hope that other educational institutions and businesses follow the inspiring and commendable example of the School of Business of INTI International College Subang, who have shown leadership, innovation and social responsibility through this “Save Our Seafood” Employer Project in support of WWF-Malaysia,” Mr Yeap added.
To find out how your educational institution can collaborate with WWF-Malaysia, please visit:
About Sustainable Seafood:
Our appetite for fish is fast surpassing our oceans’ ecological and productive limits. Overfishing is caused by gross mismanagement of our marine resources that has affected almost all corners of the globe, including Malaysia’s own seas. We are taking out fish from the ocean faster than the stocks can recover with devastating impacts to our marine environment. In Malaysia, between 1971 and 2007, the country has lost almost 92% of its fishery resources due to overfishing to satiate our growing demand for seafood.
Fish are the largest wild-caught source of protein and a major source of protein for Malaysians. Indeed, Malaysians are the biggest consumer of seafood in Southeast Asia and we consume an average of 1.4 billion kilogrammes of seafood annually.
With the growing population, increasing affluence and the recognition of fish as the healthier source of animal protein, the demand for fish has been increasing. However, a group of international scientists have predicted that all of our fisheries would collapse by 2048 if the current fishing trend continues. The crash of the fisheries could potentially jeopardise our food security and adversely affect the livelihoods of Malaysians. The estimated combined output value of the fishery industry and fishery-related manufacturing industries is valued at more than ten billion Ringgit. More than 200,000 fishermen, fish farmers, processors, ice and boat-makers depend on this industry for their livelihood.
WWF-Malaysia is working to reverse the decline in fish stocks and achieve sustainable fisheries management through collaboration with government agencies, businesses and local communities. It is crucial for every Malaysian to lend their support by choosing to consume sustainable seafood. To join the Sustainable Seafood Movement, visit: http://www.saveourseafood.my/