Earth Hour 2011: Growing Beyond the Hour: Pledge to “Live Green"
Kuala Lumpur, 21st February 2011
KLCC Goes Dark
– Earth Hour 2011 on 26th March prepares to showcase a growing global community committed to taking environmental actions that go beyond the hour. From now until Earth Hour 2012, WWF-Malaysia is urging everyone across the nation to take Earth Hour beyond the hour by signing up at wwf.org.my and pledging to “Live Green: One switch at a time.”
Each month, a simple action towards a more sustainable lifestyle will be highlighted at wwf.org.my. For example, individuals can pledge to switch off their TV and computer, instead of leaving these in standby mode.
“WWF-Malaysia hopes that Malaysians will join the global community this Earth Hour to take action that goes beyond the hour. It is easy to “Live Green: One switch at a time”, and the more people who make this pledge, the more powerful our efforts to protect our living planet become,” said WWF-Malaysia Executive Director/CEO Dato’ Dr Dionysius Sharma.
From its inception as a single-city initiative in 2007, Earth Hour has grown into a global movement where hundreds of millions of people from every continent join together to acknowledge the importance of protecting our planet.
Earth Hour 2011 will ask Malaysians to:
• Switch off your lights for Earth Hour at 8.30pm, Saturday 26 March 2011 and celebrate your commitment to the planet with the people of the world
• Sign up at wwf.org.my and pledge to “Live Green: One switch at a time.”
• Sustain your actions beyond the hour
Earth Hour 2010 was the largest voluntary action for the environment in history with lights going out across 128 countries and over 4,500 cities worldwide. Earth Hour 2011 will again see hundreds of millions of people across all continents come together to celebrate an unambiguous commitment to the planet by switching off their lights for one designated hour.
The countdown to Earth Hour 2011 has begun, the iconic “lights out” event that has seen some of the world’s most recognized landmarks, including the KLCC Twin Towers, KL Tower, Forbidden City, Eiffel Tower, Buckingham Palace, Golden Gate Bridge, Table Mountain, Christ the Redeemer statue and Sydney Opera House switch off in a global celebration of the one thing that unites us all – the planet.
About Earth Hour
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 PM to show their support for environmentally sustainable action. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.
WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 75 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals. By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters
whose donations enable our conservation work. If you would like to donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772
or visit our website at: wwf.org.my