Petaling Jaya, 26th July 2010 – Sustainable development has always been a topic discussed throughout the world. A healthy natural environment is important to ensure the sustainability of the livelihoods of future generations and tomorrow’s leaders. With that in mind, DENSO (Malaysia) Sdn. Bhd. (DENSO), in collaboration with WWF-Malaysia, will be reaching out to students in Sekolah Menengah Kebangsaan Lanchang as well as building the knowledge of their staff on the importance of conservation.
Previously, WWF-Malaysia had worked with DENSO (Japan) who funded the DENSO Youth for Earth 2009 programme, which was coordinated by WWF-Malaysia’s Environmental Education team.
As a contribution to the community, DENSO will hand funds to Sekolah Menengah Kebangsaan Lanchang and the National Elephant Conservation Centre in Kuala Gandah, Pahang, to be used for Environmental Education and conservation activities.
Sekolah Menengah Kebangsaan Lanchang is one of the pilot schools working with WWF-Malaysia to develop an Environmental Education Model through enhancing environmental education in four subjects (Bahasa Malaysia, English, Science and Geography) by utilising the environmental education kit as well as undertaking environmental activities within the school compound and field visits. Ultimately, the project hopes to change the behaviour of the students by nurturing environmental citizenship among them.
The capacity building will start with a short tour around Sekolah Menengah Kebangsaan Lanchang’s compound and be followed by a tree planting activity. Around 50 types of fruit trees such as jackfruit, mangoes, “pulasan” and mangosteen will be planted in selected areas within the school compound. This activity will involve DENSO and school staff as well as students. After the tree planting, young catfish and “patin” will be released into the respective ponds while water pumps in the ponds and fish information boards will be installed.
DENSO staff will then visit the Orang Asli community in Sungai Leleh, followed by a trip to the National Elephant Conservation Centre. Exposing people to conservation work is a vital step towards sharing knowledge on the importance of caring for such beautiful wildlife.
This initiative underlines the importance of environmental education and exposing people to conservation efforts. The need to educate the younger generation on the importance of the environment is equally important as they will shape the future of the Earth. Through this initiative, our hope is that not only will the schoolchildren, school staff and DENSO staff be more aware of the need to protect nature, be it flora or fauna, but that they will also continue to share the conservation message. Corporations who would like to support WWF-Malaysia’s environmental conservation work can e-mail: corporaterelations@wwf.org.my.
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About WWF-Malaysia:
WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 75 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals. By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters whose donations are our lifeblood. If you would like to donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772 or visit our website at: wwf.org.my.
For media queries:
Subashni Bahsu, Media & Public Affairs Senior Executive, Tel: 03-78033772 ext 6306, Email SBahsu@wwf.org.my
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